How we work

Four weeks. One tight loop. Real launch.

Q: What if we miss a deadline on our side?

We pause the clock. The 4-week guarantee assumes you make Friday demo calls and turn around revisions inside 3 working days. If life happens, we shift the launch by the same delta, no penalty, no extra invoice.

Q: Can I see real screens before signing anything?

Yes. The 12-point scorecard from Week 1 is yours whether you sign or not. Past clients have used it as leverage with their existing agency. We don't mind, we'd rather earn the work.

Q: How is this different from hiring a freelancer?

A freelancer designs you a brochure. We build a lead-generating asset. That means strategy first, copy second, design third, plus 90 days of post-launch optimisation based on what visitors actually do, not what we hoped they would.

Q: What happens if I want changes after launch?

Two paths. Small text or photo edits, we do them inside the 30-day review for free. Bigger changes (new pages, new sections) we scope as a small follow-up at our day-rate, or roll into a monthly retainer if that's a better fit.

Q: Who actually does the work?

Strategy, design, copy and engineering, handled by the same hands from kickoff to launch, with the founder leading every project personally. Nothing is outsourced to a graveyard shift.

Most agencies disappear for weeks, then surface with a draft you barely recognise. We don't. Every Friday you see real screens, give real feedback, and watch the site take shape, until it goes live, with a lead dashboard, on day 28.

Total time 4 weeks Kickoff Monday → live site by the next month.

Calls 5 total One kickoff, four Friday demos. No mystery meetings.

Your time ≈ 3 hrs/week Demo calls, Loom replies, one revision pass per round.

Guarantee Live or refund Site live by day 28 or your final invoice is on us.

Week 1

Audit & strategy

Day 1, 5

Week 2

Design & copy

Day 6, 12

Week 3

Build & review

Day 13, 22

Week 4

Launch & optimise

Day 23, 28

01 Week 1 · Day 1–5

Audit & strategy

Before we touch a pixel, we figure out exactly where leads are leaking on your current site, and what kind of customer is actually worth winning.

Calls1 × 90-min kickoff
Your time≈ 2 hours total
Output12-point scorecard PDF
Owned byStrategy

12-point conversion scorecard Audit of your current site · PDF · yours to keep

deliverable

What happens In session

Live audit of your existing site against 12 conversion criteria Scrolled together on a call so nothing gets lost in translation.
Customer interviews, we call 3 of your past customers Their words become your homepage. Better than any focus group.
Competitor sweep, top 5 in your area, what's working, what isn't No copy-paste. Just patterns we'll borrow and break.
Sitemap & messaging brief signed off by Friday One page. The whole site planned. Approved by you, in writing.

The scorecard is yours either way. If after Week 1 you decide we're not the right fit, you keep the audit, the customer-interview notes, and the sitemap. No retainer, no hard sell.

You bring

Brand assets (logo, photos, fonts)
Access to existing site analytics
3 customers happy to take a 15-min call

We bring

Live audit + scorecard PDF
Sitemap & page-by-page brief
Customer-interview notes & quotes

02 Week 2 · Day 6–12

Design & copy

Real screens, real words, in Figma. No mood boards. No 40-page brand decks. Just the homepage, services, contact and one trust page - ready by Friday for round one of feedback.

Calls1 × 15-min walkthrough
Your time≈ 3 hours · 1 revision pass
OutputClickable Figma prototype
Owned byDesign & copy

Clickable Figma prototype 4 key pages · mobile + desktop · your real copy

v1 by Friday

What happens Behind the scenes

Wireframes Mon–Tue, mapped to the sitemap from Week 1 Structure first. Fonts, photos and polish come after.
Visual design Wed–Thu, desktop and mobile in parallel Designed for the 70% of your traffic that's on a phone.
Copy written in your customers' words, not ours Pulled directly from the customer interviews in Week 1.
Friday demo call, we walk you through the whole thing You leave one round of comments. We turn them around by Monday.

One revision round, no scope creep. Round one is wide-open - change anything. Round two is fine-tuning. That's how we keep the 4-week promise without cutting corners.

You bring

Reactions (loom replies welcome)
One consolidated revision list
Sign-off by end of Week 2

We bring

Mobile + desktop in Figma
Final copy for every page
Image direction & sourcing

Halfway in. Real screens, real words, already in your hands.

By the end of Week 2 you've got a clickable prototype with the actual copy your customers will read. Most agencies are still mood-boarding at this point. We've already got something you can sign off on.

Demo calls already done, Friday week 1 + week 2

Pages designed, homepage, services, contact, trust

100%

Of copy written using your customers' actual words

Revision round, wide-open, change anything

03 Week 3 · Day 13–22

Build & review

Code, not no-code. Your site goes onto a fast, hosted stack we own from end to end, page-speed, forms, tracking, the lot. Two demo calls this round so nothing surprises you on launch day.

Calls2 × 15-min demos
Your time≈ 4 hours · 1 staging review
OutputStaging URL + form tests
Owned byEngineering

Staging URL, clickable, real Forms wired · analytics live · 100/100 page speed

live by Fri

What happens In the build

Built in Astro / Next on a CDN-backed host Pages load in under 1 second from anywhere in the UK.
Forms wired to your inbox + CRM if you have one Tested end-to-end before you ever see them.
Analytics & lead-tracking installed, GDPR-friendly Plausible by default. GA4 if you really want it.
Two demo calls, Tuesday + Friday, so nothing waits Tuesday: half the site, Friday: the rest. Final tweaks only.

Page-speed isn't a vanity metric. A 1-second site converts 3× a 4-second site (Google, 2024). We don't ship anything that scores below 95 on PageSpeed Insights.

You bring

Domain access (or we'll handle DNS)
Inbox to receive enquiries
Final image / photo selections

We bring

Production build on staging URL
Forms, CRM & analytics wiring
SEO setup & redirects from old site

04 Week 4 · Day 23–28

Launch & optimise

Domain switched. Lead dashboard live. We don't disappear after launch, the first 90 days include weekly read-outs and one round of optimisation based on what real visitors actually do.

Calls1 × 15-min launch + 1 × 15-min 30-day review
Your time≈ 1 hour total
OutputLive site + lead dashboard
Owned byStrategy & engineering

Live site & lead dashboard See enquiries by source · track ROI · weekly digest email

day 28

What happens Launch + 90 days

Tuesday: domain switched. Wednesday: 24-hour bug watch. If anything breaks, we fix it before you notice.
Lead dashboard live, every enquiry, source, and outcome Opens in your browser. No new login, no CRM to learn.
Weekly digest emails, top pages, drop-offs, leads Plain English. Two minutes to read. Sent every Monday.
Day-30 review call & one round of conversion tweaks We act on what real users did. Not what we assumed.

Live by day 28, or your final invoice is on us. And every project carries our 100% Satisfaction Guarantee. Two guarantees, both in the contract. It's how we earn the right to your retainer if you want one.

You bring

Final sign-off (e-sign, two clicks)
Replies to a couple of test leads

We bring

DNS switch + 24-hour bug watch
Dashboard + weekly digest
30-day review & tweak round

The stack

What we build on, who you'll meet.

No surprise dependencies. No agency black box. The tools below are what your site actually runs on, and the people who'll be on the calls every Friday.

Astro / Next.js

Static-first frontend. Loads in <1s on 4G.

Figma

Where you'll see and approve every screen.

Plausible

GDPR-clean analytics. No cookie banner needed.

Vercel / Netlify

UK-edge hosting. 99.99% uptime, free SSL.

Loom

Async feedback. Quicker than emails, kinder than calls.

Notion

Project hub. One link, every doc, every decision.

Stripe / GoCardless

Optional booking deposits or subscription forms.

HubSpot / Pipedrive

If you've got a CRM, leads land in it automatically.

Process questions, answered.

The five we get asked most. If yours isn't here, send it to contact@avestadigital.co.uk, we reply within a day.

We pause the clock. The 4-week guarantee assumes you make Friday demo calls and turn around revisions inside 3 working days. If life happens, we shift the launch by the same delta, no penalty, no extra invoice.

Yes. The 12-point scorecard from Week 1 is yours whether you sign or not. Past clients have used it as leverage with their existing agency. We don't mind, we'd rather earn the work.

A freelancer designs you a brochure. We build a lead-generating asset. That means strategy first, copy second, design third, plus 90 days of post-launch optimisation based on what visitors actually do, not what we hoped they would.

Two paths. Small text or photo edits, we do them inside the 30-day review for free. Bigger changes (new pages, new sections) we scope as a small follow-up at our day-rate, or roll into a monthly retainer if that's a better fit.

Strategy, design, copy and engineering, handled by the same hands from kickoff to launch, with the founder leading every project personally. Nothing is outsourced to a graveyard shift.

Ready to see week one?

Book a 15-minute call. We'll audit your current site live and show you exactly where leads are leaking. The scorecard is yours to keep, even if we never work together.

Book your free audit See pricing