Plumber · Heating
A single boiler install.
Avg. boiler install£2,500
Build cost£3,500
Sales to break even1.4
Payback
<2jobs
The numbers
Pays for itself in one extra sale.
For most service businesses, a single new job can cover the entire build, sometimes twice over. Everything after that is profit. The only real question is how many months you wait before you start.
Up to 4× conversion · UX-led rebuilds (Forrester)
+235% leads after relaunch (published case study)
53% of mobile visits lost to slow pages (Google)
Worked example · Growth build
Build cost
£3,500
One new re-roof job
£8,000· Checkatrade avg.
One new wedding-venue booking
£9,695· Bridebook avg.
Pays itself back in
one new customer brought in by the site.
1sale
Job values from Checkatrade and Bridebook published averages, 2025/26.
One job. One client. One project.
Pick whichever you like, the maths still works.
These are published average deal sizes for the service industries we build for. In every case, fewer than two new customers covers the entire build.
Roofing
Under half of one re-roof.
Avg. re-roof (Checkatrade)£8,000
Build cost£3,500
Sales to break even2
Payback
2jobs
Aesthetics · Beauty
Two new clients.
Avg. client LTV£1,800
Build cost£3,500
Clients to break even2
Payback
2clients
Dental · Cosmetic
A single implant.
Avg. implant fee£2,500
Build cost£3,500
Patients to break even1.4
Payback
<2patients
Accountants · Bookkeepers
One year-end client.
Avg. annual fee£1,800
Build cost£3,500
Clients to break even2
Payback
2clients
Estate Agents
A single completion.
Avg. commission£4,500
Build cost£3,500
Sales to break even0.8
Payback
<1sale
Builders · Renovators
One kitchen project.
Avg. project£14,000
Build cost£3,500
Projects to break even0.25
Payback
<1job
Solicitors · Legal
A single conveyance.
Avg. fee£1,500
Build cost£3,500
Cases to break even2.4
Payback
<3cases
Plug in your numbers.
Drag the sliders. We'll show you exactly how many extra customers it takes to break even, and how fast it happens at your traffic.
Your business
Honest defaults, adjust to match your actual numbers.
Your payback
1.2
months, then everything is pure profit.
New customers / mo
3
Extra revenue / yr
£64,800
Sales to break even
2
Year-1 ROI
1,751%
Conservative: assumes you only count revenue brought in by the new website.
In reality, most businesses also see higher prices, less time on the phone qualifying tyre-kickers, and a steady drop in cost-per-lead from ads.
While you wait
Your competitors are taking your leads.
Every month the decision sits on your desk is a month a competitor with a better site is collecting the calls, the bookings, the customers, that should have been yours. This isn't fear. It's just how organic search and ads work.
- Google rewards better experiences. If your site is slow, confusing, or doesn't answer the question, it ranks below the one that does.
- The window is closing. AI search and zero-click results are gutting traffic for businesses that don't show up first. Sites built for conversion still win the click that matters.
- The gap compounds. The competitor who launched 6 months ago has 6 months of reviews, ranking signals, and customer data ahead of you. You can't buy that back.
- Doing nothing isn't safe. "Stick with what we've got" is a decision, usually the most expensive one on the list.
The cost of waiting
Six months from now, you’ll wish you’d started today.
The build pays for itself in one new customer. Wait six months, and you've not just lost six months of new customers, you've lost six months of compounding rankings, reviews, and word-of-mouth that the new site would have generated.
An illustrative projection based on published relaunch results. The grey bars are a site that stays as it is. The gap is the cost of waiting.
“Compared to Q1 last year, our traffic is up 167% and leads are up 235%.” , Stream Creative, on relaunching their own site
Enquiries / month · 6-month projection
Act now
Keep waiting
6040200
M1M2M3M4M5M6
Act now · 6mo total
~210
Keep waiting · 6mo total
~78
Lost enquiries
~132
Why this is an obvious business choice.
The risk is asymmetric. The downside is small, and capped. The upside compounds for years.
01
Your website is the only asset that works while you sleep.
Vans break down. Staff leave. Ads turn off the second you stop paying. A good website keeps generating enquiries every hour of every day for years, for the same one-off cost.
02
The downside is capped. The upside isn't.
Worst case: you spend £5.5k and break even. We've never had it happen, but even then, you have a better site, better positioning, and a working dashboard. The upside is years of compounding leads.
03
Your competitors aren't waiting.
In any postcode you care to check, the better-positioned business takes the bulk of the calls. If they invest in this and you don't, the gap doesn't stay where it is, it widens, every month, for years.
04
The cost of doing nothing is invisible. Until it isn't.
You don't see the leads that went to a competitor. You don't see the call that didn't come in because someone bounced off your homepage. By the time it's obvious, you've already lost a year of growth.
The slowest part of this is deciding.
Book a 15-minute call. We'll look at your numbers honestly, if a new site won't pay back inside three months, we'll tell you. No pitch, no pressure.
In your call we'll cover
- Your current cost-per-lead and where leads are leaking
- The two or three changes that would matter most
- Whether a full rebuild is worth it for your stage
- An honest "no" if it isn't